The primary request that I get from all of my customers, whether they are from my Home Staging Training Company, Marketing and Networking Business, certainly one of my Speaking Clients, they all, are always seeking out a manner to be greater creative, or at least upload greater creativity to their marketing efforts and successfully combine it with enterprise. For some motive, we have been conditioned that the two do not pass together… However they MUST!
Over the years, human beings have continuously told me how “Creative or Imaginative” I am. Funny, I never idea of myself as such, but I am a self-professed dreamer, and I love letting my creativeness run wild…Which can be precise, and of path, horrific as properly!
But, I suppose ultimately that you have to have a fixed foundation in every kind of business, regardless of what it’s far. You have to have a solid vision, a manner to put into effect the plan or imaginative and prescient, have a sturdy team, a aim or intention and of direction the marketing, path and control to make it occur.
Rarely can this appear with out a “Creative Department.” Most small organizations don’t have the posh of a whole branch, so it’s miles up to YOU to be the Creative Leader of your Business, in order that your Business is offered as a Creative, Productive, and Effective Company for your Client.
As Home Stagers, we all have a natural inclination toward creativity. Most of you discover that creativity each time you do a staging activity. I recognize I do due to the fact it’s miles almost a release for me. It is a innovative outlet, a way to vent any frustration, and it also lets in me to constantly flex my creativity muscle. I am capable of in flip get higher on every occasion (and most significantly, offer extra innovative advice each time to my nationwide crew of APSD Certified Home Stagers).
But, in commercial enterprise, we cannot simply be creative in what we do; we should be innovative in what we are saying and the way we present ourselves and our offerings. In other words, your Marketing need to be creative in case you want to face out from the crowd and seize the eye of your capacity purchaser.
That is why the primary aspect I constantly teach all of my customers is:
1) Name: What is the call of your business enterprise or Service? Does it say what you do and in which you do it?
I recognise you’re questioning, “Karen, to just say ‘Los Angeles Home Staging’ is dull. I want to mention ‘A feather to your cap Sales.'”
Now, I would agree that the ‘Feather to your Cap’ is a ways greater creative, but it does not inform me anything. When you come up with a call, people will seek under categories, which is why, in this instance something “realistic” comes in available.
Even nowadays, if I were naming my very own Home Staging Company again, I might now not call it Simple Appeal. I love the name, and it speaks to me, however for human beings that do not recognize me, they’re only going to look for Home Staging Services in Colorado-not Simple Appeal.
2) USP- Once you have discovered your call, now is your danger to be creative. A USP is a “Unique Selling Proposition.” Sometimes you can use this as a tag line, like I do, “Anybody could make your Property pretty, we make it Sell” or as a unique manner to capture the attention of your patron. In different words, use your creativity, and figure out a manner to mention some thing about your service or enterprise that makes you extra compelling than any other man or woman on your enterprise in the eyes of your consumer.
The great way to approach this, which you many already recognise in case you observe me on Twitter, is to inform your patron what they WANT to hear vs. What they NEED to hear. And say it in one of these manner that makes them think “I HAVE to have it!”
You could have a lot fun with this and while you hit the nail on the pinnacle, your lead generation will explode. It is the correct way to combine creativity with commercial enterprise.
3) Position- So, now you have got a name that opens up the door for correct and clean seek standards. You then have mustered up all of your creative sources and evolved an incredible USP. So, you have got burst open the door in your new lead technology. Now, you have got to correctly and efficaciously function yourself in the marketplace area so you can convert those leads into income, as a consequence growing your business’s backside line.
My USP, “Anybody could make your House appearance Pretty, we make it Sell” is not only a superb USP, but it also offers me remarkable positioning in my marketplace place. It is ideal marketing. The reason that I chose this USP is that I desired to place myself within the marketplace place because the Home Stager that surely knew how to level a home so it would sell. I did now not want to just be about redecorating, accessorizing or rearranging…I wanted to be approximately outcomes.
So, what you have to do… Once more is be creative. What do you want to say approximately your commercial enterprise? And, how do you want them to ascertain you and your offerings?
All of these steps require creativity and with that, you’ll discover that new doors will simply open to your business. The key to success is to mix your creativity with your business talents, due to the fact even though they can each stand by myself, the reality of the matter is that you may increase your enterprise 10 fold over night time with the aid of adding just one powerful touch of creativity. And, let’s accept the information; it sure is whole lot more amusing to be creative!